Description
- Date: June 2, 2022
- Categories: UI/UX
- Project Initiation
- Context: Launched a cryptocurrency exchange platform 4 years ago with initial UI/UX design.
- Observation: Noticed the need for an innovative, simplified, and minimalistic 2D design after working with the platform for a couple of years.
- Research & Learning
- Platform: Started learning Figma to enhance design capabilities.
- Duration: Spent 3 months mastering Figma and applying it to the project.
- Competitor Analysis: Analyzed user experiences on popular exchanges (Binance, KuCoin, OKX, and some Iranian exchanges).
- Design Process
- Stage Development: Designed over 50 distinct pages for the online exchange platform, including:
- Homepage
- User Authentication Page (email or mobile phone with SMS)
- KYC (Know Your Customer) Section
- Terms and Policy Page
- Invite Friends Page
- Customer Profile
- Trading Section:
- Spot Market
- Order Market
- Deposit and Withdraw Sections (Crypto and Fiat)
- Transactions History:
- Listings of deposits, withdrawals, and transactions.
- Security Page:
- Bank Account Information
- Google Authenticator Integration
- Withdrawal Account Whitelists
- FAQs and Guides:
- KYC Process
- Trading Instructions
- Deposit and Withdrawal Guidelines
- 404 Error Page
- Magazine Section with various articles.
- Mobile Compatibility: Created designs for both desktop and mobile, adjusting for different user interfaces.
- Cultural Adaptation: Adapted the design for right-to-left reading (for Iranian users) based on existing English versions.
- Color Palette Adjustment: Retouched the color palette to maintain familiarity with the previous design, fostering user trust.
- As part of the redesign project, I undertook the task of creating and redesigning all the icons for each stage of the platform. My goal was to ensure that each icon aligned seamlessly with the brand identity, maintaining a cohesive aesthetic throughout the user interface. While the process may appear straightforward, it required significant time and effort to develop designs and shapes that would allow the icons to stand out while still fitting harmoniously within the overall design framework. The challenge lay in achieving a unified look across all icons while preserving their functionality and clarity. This meticulous attention to detail ultimately contributed to a more refined and visually appealing user experience on the platform.
- Element Redesign: Updated buttons, fonts, and sizes for a cohesive look across all devices (Android, iOS, MacBook, Windows).
- Seamless Experience: Focused on efficient task completion due to the 24-hour nature of crypto trading.
- Teamwork: Worked closely with both front-end and back-end developers to implement designs effectively.
- Project Management: Acted as the head of the redesign project and coordinated with the CEO to ensure timely and cost-effective delivery.
- Debugging Process: Completed a thorough debugging phase over nearly one year to ensure functionality and user satisfaction.
- Launch: Successfully transitioned from the previous version to the newly redesigned platform, which is now fully operational.
- Mastered Figma for rapid prototyping and design, achieving speed comparable to Photoshop.
- Developed skills in creating functional prototypes, allowing for effective presentations to investors without needing full programming.
Conclusion
- This redesign project significantly enhanced user experience and interface through thoughtful design and collaboration, demonstrating my capability as a UI/UX designer.