Shayan Emami
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Ameria Home Digital Paining, E-commerce, Logo & Brand Identity, Photography, Product Design, UI/UX
Digital Paining, E-commerce, Logo & Brand Identity, Photography, Product Design, UI/UX

Ameria Home

Luxury Lighting E-Commerce Store

Platform: Shopify

Role: Shopify Specialist, E-commerce Operations & Marketing

Status: Live

Shayan Emami - Ameria Home Platforms
Platforms UIs

Overview

Ameria Home is a luxury chandelier and lighting e-commerce brand built and operated end-to-end on Shopify. I am solely responsible for the technical platform, product structure, marketing execution, supplier coordination, customer service, and financial operations.

Shayan Emami - Ameria Home Pages
Online Shop Sections
What I Built and Managed:
  • Registered the domain and connected hosting and DNS

Godaddy and Blue Host

  • Built the full Shopify store from scratch including theme, navigation, collections, and product structure

    Ameria Home - Template Design
    Shopify Template Design
  • Correctly proceed all the official requirements to connect Ameria Home Shopfiy store to the correct payment solution
Ameria Homeo - Shopify-payment
Payment methods
  • Created and managed a 500+ SKU products with variants, pricing, and technical specifications, catalogues and packing information

    Shayan Emami - Ameria Home Pages
    Product list and SKU’s
  • Configure terms, taxes, shipping zones, discounts and checkout section
Tax and shipping
Tax and shipping Section
  • Setup and Integrated Google Analytics (GA4) and Google Merchant Center to Shopify store
Google Analytic and Merchant
Google Analytic and Merchant
  • Set up email and SMS flows and customer communication and marketing
Email and SMS Automation
Email and SMS Automation
  • Implemented QuickBooks for book keeping and transaction tracking for accountant review

    QuickBooks
    QuickBooks
  • Export, examine and analysis all the interaction data in both Shopify app and Google Analytic
Analyzing in Shopfiy and Google
Analyzing in Shopfiy and Google

Marketing & Traffic

  • Built and managed paid campaigns on Google Ads, Meta (Facebook & Instagram), and Pinterest
  • Created all advertising assets in-house, including 60+ banner creatives and 10+ video ads
  • Attracted over 60,000 U.S. visitors from the luxury home and interior design market

Operations & Customer Experience

  • Sourced manufacturers and coordinated production in China
  • Managed international and local shipping and delivery
  • Handled all customer communication, delivery coordination, and post-sale support
  • Maintained 100% positive customer feedback with no unresolved complaints

Results

  • Over 70,000 U.S. visitors
  • CAD +$150,000 in revenue (USD ~$100,000) in the first year
  • 20+ completed orders with consistent five-star customer reviews
View Project
HuluEx Logo & Brand Identity
Logo & Brand Identity

HuluEx

  • Concept Development: Created the brand identity for HuluEx, a crypto exchange, from the ground up, ensuring the name and logo reflect ease of use, speed, and a welcoming experience.
  • Cultural Symbolism: Integrated the Farsi meaning of “Hulu” (peach), representing something sweet and effortless, into the brand’s visual identity.
  • Logo Design Strategy: Designed a peach-like shape combined with the Farsi letter “H” to maintain both cultural significance and a modern aesthetic. Used a circular form with an arc dividing it in half to represent global opportunities for customers, particularly in Iran.

  • Ensured the design aligns with HuluEx’s typography, creating a seamless and professional brand identity.
  • Timeless & Professional Execution: Developed a minimalist yet iconic logo that remains effective across digital platforms, from app icons to marketing materials.

  • Brand Cohesion: Maintained a consistent visual identity across all branding elements, reinforcing HuluEx as a trusted and recognizable crypto exchange.

This project demonstrates my ability to craft meaningful, professional, and scalable brand identities, making me an ideal candidate for art director or graphic design positions.

View Project
Redesigning HuluEX UI/UX
UI/UX

Redesigning HuluEX

  • Project Initiation
    • Context: Launched a cryptocurrency exchange platform 4 years ago with initial UI/UX design.
    • Observation: Noticed the need for an innovative, simplified, and minimalistic 2D design after working with the platform for a couple of years.
  • Research & Learning
    • Platform: Started learning Figma to enhance design capabilities.
    • Duration: Spent 3 months mastering Figma and applying it to the project.
    • Competitor Analysis: Analyzed user experiences on popular exchanges (Binance, KuCoin, OKX, and some Iranian exchanges).
  • Design Process

  • Stage Development: Designed over 50 distinct pages for the online exchange platform, including:
    • Homepage

  • User Authentication Page (email or mobile phone with SMS)
  • KYC (Know Your Customer) Section
  • Terms and Policy Page
  • Invite Friends Page
  • Customer Profile
  • Trading Section:
    • Spot Market
    • Order Market
    • Deposit and Withdraw Sections (Crypto and Fiat)
  • Transactions History:
    • Listings of deposits, withdrawals, and transactions.
  • Security Page:
    • Bank Account Information
    • Google Authenticator Integration
    • Withdrawal Account Whitelists
  • FAQs and Guides:
    • KYC Process
    • Trading Instructions
    • Deposit and Withdrawal Guidelines
  • 404 Error Page
  • Magazine Section with various articles.
  • User Experience Enhancement
    • Mobile Compatibility: Created designs for both desktop and mobile, adjusting for different user interfaces.
    • Cultural Adaptation: Adapted the design for right-to-left reading (for Iranian users) based on existing English versions.
    • Color Palette Adjustment: Retouched the color palette to maintain familiarity with the previous design, fostering user trust.
  • Redesign an Entire Set of Icons
    • As part of the redesign project, I undertook the task of creating and redesigning all the icons for each stage of the platform. My goal was to ensure that each icon aligned seamlessly with the brand identity, maintaining a cohesive aesthetic throughout the user interface. While the process may appear straightforward, it required significant time and effort to develop designs and shapes that would allow the icons to stand out while still fitting harmoniously within the overall design framework. The challenge lay in achieving a unified look across all icons while preserving their functionality and clarity. This meticulous attention to detail ultimately contributed to a more refined and visually appealing user experience on the platform.
  • Design Iteration
    • Element Redesign: Updated buttons, fonts, and sizes for a cohesive look across all devices (Android, iOS, MacBook, Windows).
    • Seamless Experience: Focused on efficient task completion due to the 24-hour nature of crypto trading.
  • Collaboration & Development
    • Teamwork: Worked closely with both front-end and back-end developers to implement designs effectively.
    • Project Management: Acted as the head of the redesign project and coordinated with the CEO to ensure timely and cost-effective delivery.
  • Finalization & Deployment
    • Debugging Process: Completed a thorough debugging phase over nearly one year to ensure functionality and user satisfaction.
    • Launch: Successfully transitioned from the previous version to the newly redesigned platform, which is now fully operational.
  • Skills Acquired
    • Mastered Figma for rapid prototyping and design, achieving speed comparable to Photoshop.
    • Developed skills in creating functional prototypes, allowing for effective presentations to investors without needing full programming.
  • Conclusion

    • This redesign project significantly enhanced user experience and interface through thoughtful design and collaboration, demonstrating my capability as a UI/UX designer.
    View Project
    Public Bus Payment and Validation System Product Design
    Product Design

    Public Bus Payment and Validation System

    1. System Design: We began by thoroughly analyzing the employer requirements to understand the specifications and expectations for the 115 public bus payment system units. Based on this analysis, we developed a detailed system design that addressed all functional and technical requirements.
    2. Component Sourcing: Our next step involved identifying and sourcing essential electrical components, including industrial compact PCs, monitors, card readers, power supplies, and servers. We conducted market research to ensure we selected high-quality components that met our performance standards.
    3. Budgeting and Pricing: Given that this was our first experience with such a project, we strategically formulated a competitive pricing proposal while allowing for contingencies to accommodate any unforeseen challenges. Our proposal was successful, and we were awarded the tender.
    4. Prototyping and Iteration: Our initial design underwent two revisions based on valuable feedback from the Shahr-e-Kord municipality. After incorporating their suggestions and refining our designs, we successfully presented a prototype to our employer for approval. Following the prototype’s validation, we moved forward with the production of 115 payment units. These units are specifically designed to connect with the second door of the bus and draw power from the bus battery, ensuring seamless integration and functionality within the existing system. This collaborative process highlights our commitment to meeting client needs and delivering high-quality solutions.
    5. Software Development: In the next phase of the project, we focused on programming the software to effectively manage various system scenarios and requirements. This included developing a comprehensive dashboard for the management team that would allow them to monitor real-time data related to the buses. Key features of the software included:
      • Real-Time Bus Tracking: The system was designed to track buses on a digital map, providing live updates on their locations and schedules. This feature enables managers to easily see which buses are currently in operation and their estimated arrival times.
      • Driver Information: The software displays details about the drivers operating each bus, ensuring that management can quickly identify personnel and address any issues that may arise.
      • Financial Analytics: The system tracks revenue generated by each bus, allowing managers to analyze financial performance and make informed decisions regarding operations.
      • Passenger Data: The software records the number of passengers served by each bus, providing valuable insights into ridership trends and helping to optimize service routes.
      • RFID Card Management: Each payment unit is equipped with RFID technology to verify passenger cards. The system can charge or decharge cards based on transactions, ensuring a smooth payment process for users.
      • LTE Connectivity: Each unit operates on an LTE (SIM card) network, allowing for continuous connectivity. This ensures that all units are individually connected to the network at all times, facilitating real-time data transmission and communication.
      • By integrating these functionalities, we aimed to create a robust software solution that enhances operational efficiency, improves customer service, and provides valuable analytics for the management team. This comprehensive approach ensures that all aspects of bus operations are monitored and managed effectively.
    6. User Interface (UI) and User Experience (UX) Design: We developed intuitive UI/UX designs tailored for both customers using the payment modules and Bus activities manager monitoring system operations. This involved creating dashboards that provided real-time insights into bus positions, payments, customers activities, and revenue generation.
    7. Payment System Integration: To facilitate customer payments, we integrated our system with multiple banking protocols, enabling secure transactions via bank cards. This integration was essential for enhancing the user experience and ensuring financial reliability.
    8. Molding and Structural Design: Following the successful 3D printing of our prototype, we decided to create a plastic injection mold for the production of 130 units, ensuring the necessary precision and detail.One of the primary challenges in this phase was to design a robust case capable of securely housing all components while being mounted on a pole to withstand the vibrations from the bus. Additionally, the design needed to be dust-proof and incorporate features to prevent overheating, thereby protecting the electronic components from potential damage.
    9. Module Assembly: Upon receipt of the electrical components, we designed a PVC connecting framework to ensure seamless integration of all components within each module. This step was crucial for maintaining functionality and ease of maintenance. The primary challenge in this project was to engineer components that effectively absorb vibrations and shocks generated by the bus pole, while simultaneously ensuring a dust-proof design. Our approach involved a thorough analysis of the dynamic forces at play, allowing us to develop innovative solutions that enhance performance and durability. The integration of advanced materials and design techniques was essential in achieving optimal vibration dampening, all while maintaining stringent standards for environmental protection. This dual focus on functionality and resilience underscores our commitment to delivering high-quality, reliable products.
    10. On-Site Assembly Job: After the assembly of the BC-97 units at our manufacturing site, we needed to take these assembled units and move them to Shahr-e-kord, located 750 km from our head office. This was my first experience as a manager, overseeing a team and assigning leadership roles to a smaller group outside of Tehran. This phase of the project presented significant challenges. We successfully wired and assembled each unit to a unique bus; however, we could only work at night when buses were not in operation. The winter conditions and the lack of effective on-site management extended our assembly timeline. Despite these obstacles, we remained focused on delivering quality results.
    11. Implementation and Expansion: Over 12 months, we successfully completed the project and up until today they are working and live working for the municipality of Shahr-e-Kord.

    What I learned?

    Project Approval & Pricing

    • Presented initial product concept to the municipal board, receiving approval after adjustments.
    • Conducted pricing analysis for the first-time production of a daily-use system for public buses.
    • Addressed usability concerns, ensuring accessibility for both passengers and bus drivers unfamiliar with the technology.

    Component Sourcing & Manufacturing

    • Submitted pricing documents to the municipality, securing a deposit to commence production.
    • Partnered with a leading Iranian importer to source electronic components from China.
    • Initiated mould production for the payment module at the in-house factory.

    Project Delays & Risk Management

    • Encountered a two-month delay due to LTE modem security requirements at customs.
    • Managed employer expectations while accelerating project timelines to compensate for setbacks.
    • Implemented budget control strategies, using profits to expand the workforce and maintain progress.

    Production & Installation

    • Manufactured 115 units while coordinating logistics for a remote installation site 10 hours from Tehran.
    • Assembled a six-person installation team, managing travel, accommodations, and on-site operations.
    • Overcame technical challenges of integrating systems into operational buses with varying power sources and layouts.

    System Integration & Final Deployment

    • Ensured smooth payment processing by integrating the system with the banking network.
    • Delivered a functional management panel for the municipality to monitor and control bus operations.
    • Navigated contract complexities and municipality relations to maintain compliance and service quality.

    Key Takeaways & Leadership Growth

    • Developed expertise in handling large-scale, high-pressure projects with strict deadlines.
    • Gained experience in remote team management, conflict resolution, and stakeholder communication.
    • Learned to balance budgeting constraints with operational efficiency to drive project completion.
    Explore Project
    Public Parking Payment and Validation System (PMS) Product Design

    contact@shayanemami.ca

    +1 (604) 351-9235

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