Description
- Date: March 19, 2025
- Categories: Logo & Brand Identity
- Concept Development: Created the brand identity for HuluEx, a crypto exchange, from the ground up, ensuring the name and logo reflect ease of use, speed, and a welcoming experience.
- Cultural Symbolism: Integrated the Farsi meaning of “Hulu” (peach), representing something sweet and effortless, into the brand’s visual identity.
- Logo Design Strategy: Designed a peach-like shape combined with the Farsi letter “H” to maintain both cultural significance and a modern aesthetic. Used a circular form with an arc dividing it in half to represent global opportunities for customers, particularly in Iran.
- Ensured the design aligns with HuluEx’s typography, creating a seamless and professional brand identity.
- Timeless & Professional Execution: Developed a minimalist yet iconic logo that remains effective across digital platforms, from app icons to marketing materials.
- Brand Cohesion: Maintained a consistent visual identity across all branding elements, reinforcing HuluEx as a trusted and recognizable crypto exchange.
This project demonstrates my ability to craft meaningful, professional, and scalable brand identities, making me an ideal candidate for art director or graphic design positions.